The demand for Free Guest WiFi in restaurants, bars and cafes is constantly growing. Consumers expect high-speed connectivity at locations on demand. Technology consulting firm Accenture reports, 64% of consumers make a restaurant choice based on availability of Wi-Fi.
Not only are customers more likely to spend more time at the restaurant if free WiFi is available, they are also more likely to spend more $ the longer they are at your location. According to a BI Intelligence report, ½ of small businesses surveyed said customers spent more money when free WiFi is available.
Outside of increased spending, younger generations have become accustomed to an expectation of being constantly connected. A 2019 survey of over 79,000 Generation Z (16-22 year olds) internet users in 45 markets found that 97%, nearly all, own a smartphone. Spending on average 4 hours and 15 minutes a day on their device. nearly 70% of respondents indicated they own a laptop or PC and 30% own tablets. Other devices this generation owns include: gaming consoles, feature phones, TV streaming sticks, smartwatches, e-readers, smart wristbands, and VR devices.
Restaurants can directly benefit from offering Free Guest WiFi by gaining valuable consumer insights.
Below are a few areas of value from BridgLogic’s WiFi marketing and analytics platform for businesses:
WiFi Marketing Value
- Grow customer database
- Build loyalty programs
Drive customers to your social media
- Redirect to ‘Like’ Facebook page
- Take control of your reputation management through quality reviews. (Yelp, Google, Tripadvisor)
- Increase Foot Traffic
- Monitor peak visit times
- Advertise your brand on the landing page
- Ramp up sales
BridgeLogic’s WiFi marketing, analytics and advertising solutions can work with venues of all sizes and locations. Whether a small business owner, franchisee or corporate chain. Our suite offerings and pricing model can meet all sizes. For more detailed information and a demo please reach out to us on our inquiry form.
