The demand for free WiFi in business is extremely high. Free WiFi not only benefits your customers but it can also give you the opportunity to boost your sales and promote your brand. Studies have shown that 96% of consumers prefer stores that offer free Wi-Fi and 78% of shoppers would access WiFi if it were offered in-store.
WiFi marketing can help grow your retail business and put you a step ahead of your competitors. In fact, as many as 62% of businesses report that customers spend more time in their facility when WiFi is offered.
How can offering Free WiFi benefit your retail store?
Grow your Customer Relationship Management (CRM)
With social wifi marketing, guests can log onto your free guest wifi through their email or social media account ( facebook, instagram, twitter, linkedin). You can also redirect your guests to your social media account to encourage them to like your business page for special offers. This will give you the ability to better connect with you guests.
Once your guest has logged on, your customer names, email and demographic information will be added to your Customer Relationship Management (CRM).
Increase Foot Traffic with Free WiFi
Guests are more likely to purchase more when they are in store. A recent First Insight Report found that 71 percent of all shoppers surveyed spent $50 or more when shopping in-store. You can even take advantage of offering online order pick ups from your store. A study by company Bell and Howell of 530 shoppers found 49% of customers were likely to purchase an additional item when picking up their online order.
The marketing analytics will help you keep track of guests that have been in multiple times, first time guest and the foot traffic during certain times plus much more.
For your frequent visitors, you can create a customer loyalty program with VIP offers. For first time guests, build your customer loyalty program by reaching out to your guest with an automated marketing email promoting your sales or new releases. You can also send them a “Thank you” for visiting email with a discount code to use the next time. With the WiFi marketing platform, you can track your guests that have not been in in awhile and send automated marketing emails enticing them to come check out the new merchandise.
Increasing your foot traffic can help boost your sales.